Semantic analysis of woman's image in textbooks with emphasis on Barthes's view

Document Type : Original Article

Author

PhD in Sociology, Department of Sociology, Yasouj University, IRAN.

Abstract

The present study analyzes the semiotics of constructing a woman's image in textbooks. For the analysis of the subject, Bart's semiotics was used. Approach and method of research, qualitative approach and using the method of studying documents. Image selection methods are based on purposeful sampling and thematic analysis method. The data analyzed were images of women in secondary school textbooks. Categories related to the semiotic analysis of images can be categorized and analyzed in the context of the female subsidiary of the household inventory, traditional activity, social distances, non-political inventory, and the weakness of social management; And the central concept of "other less important" category and analysis. Based on the analysis of the images, it can be said that the images provided by women in textbooks lead to the formation and strengthening of a gender-based look and gender discrimination practices in society. As a result, representations of images reflect both gender inequalities and the reflection of women's inability to achieve significant and valuable social statuses.

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